Thursday, March 14, 2013

Go Green, Money Green!

Go Green, Money Green!

Whether it be a pot ‘o gold, a four leaf clover, some green colored beer, stuffed cabbage, leprechauns, or Katy Perry with green hair, everyone knows St. Patty’s Day is right around the corner and celebrations (of some kind) are in order…

So let’s celebrate together!

Here are some fun St. Patty’s Day themed ideas to get your busy to go green this season (money green!):

1. St. Patrick's Day Parade
From now until Easter, hold a "parade" of featured products/services – this is a great opportunity for you to pick daily, weekly or twice weekly items to highlight and why they are great! You can do this by posting on Facebook, on your website, or on your blog and, to incentivize purchases, you can create a compelling special offer in conjunction with each item on "parade" (for a limited-time!) 

2. Pot of Gold
Fill a glass container with inexpensive gold coins for customers to “grab a bit ‘o luck” from. Place a sticker on each coin with a special offer for the month such as 10%-40% off products/services, a FREE product/service, and so on. You could also make individual pots of gold to give to each customer as they leave. The possibilities are endless!

3. Kiss-Me-I’m-Irish Happy Hour
Time to break out this tried and true tradition by hosting a happy hour coupled with other businesses, partnered with a local bar, or completely on your own with green-themed refreshments and edible treats. Make sure to gather all contact information from those who attend and offer new client specials or other offers in addition to a follow-up email or direct mailing.

4. Shamrockin’ Offers
Create shamrock-shaped cards with special offers and deliver them for redemption to employees of local businesses, employees of city offices, police, fire, etc., employees of your local school district or local public and private schools, employees of local hospitals, you get the drift!

5. Shamrockin’ Coasters
Order Shamrock-shaped coasters featuring your business information and a special offer for use as bag stuffers and for placement at local bars, restaurants, wine shops, coffee shops, and so on. Make going green fun!

It doesn’t matter how much effort or money you spend celebrating, it’s about making the celebration fun and profitable for your business. If you have a good time putting it together, then your customers will enjoy participating so think outside the box – we’ll be waiting at the end of the rainbow!

Happy St. Patrick’s Day from all of us at Special Effects!

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